Shenzhen Retail Business Association to be the Joint Organiser of Marca China International Private Label Fair 2021

Recently, Shenzhen Retail Business Association and BolognaFiere China Ltd. have signed an agreement to jointly host the Marca China International Private Label Fair (Marca China). The first edition will be held from 8th-10th June 2021 at the Shenzhen World Exhibition & Convention Centre.

BolognaFiereS.p.A. (BF), with more than a century of history, is one of the world's leading exhibition companies. Annually, the group organises more than 100 of the world’s top events and tradeshows. In 2007, BolognaFiere China Ltd. (BFC) was established as a wholly-owned subsidiary of BF in Shanghai. To date, BFC has successfully organised and co-organised nearly 30 exhibitions.

Shenzhen Retail Business Association, established in 1997, currently has over 700 members covering more than 40 business types. The association is comprised of Shenzhen's major large and medium-sized retail and brand chain enterprises. The total number of members exceeds 70,000, nearly 60,000 of which span more than 30 provinces, municipalities, and regions across the country, with over 850,000 employees collectively.

The two parties join hands to provide international production and buyer resources, and to more comprehensively meet development needs within China, particularly the South China market. The partnership aims to further expand the private label market in the Greater Bay Area, drawing in more professional buyers from a variety of fields including supermarkets, convenience stores, professional stores, e-commerce, brands and Ho.Re.Ca, to facilitate professionalism, marketisation, and diversification within Marca China. The fair is staged as a preferred platform for production and services-oriented enterprises to explore the South China market, expand sales channels, and promote their images and products.

Mr. Marco Tchen, President of BolognaFiere China Ltd., states: "We have always been committed to creating sustainable value for our clients. In addition to the group's global resources and the great potential within the Chinese market, we are also actively seeking cooperation with renowned domestic and international institutions, business associations and media related to the private label market. The partnership with Shenzhen Retail Business Association will provide exemplary support for the fair in all aspects, including in exhibitor recruitment, visitor promotion, and conference organisation. We continually strive to bring greater prosperity to our exhibitors and visitors, and to better serve the Chinese private label market."

Marca by BolognaFiere, organised by BolognaFiere, is now entering its 17th year. As its first overseas subsidiary fair, Marca China is also the first international private label fair in China. Marca China is expected to attract more than 500 exhibitors and over 20,000 professional visitors from nearly 30 countries and territories, covering a venue of 20,000 square metres. Exhibits will include food, fresh food, organic products, household and leisure products, personal care, pet food and products, packaging/technology and services, and retailers and e-commerce.

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