Why Exhibit

Why Exhibit Marca China in Guangzhou: 

The decision to host the second edition of Marca China in Guangzhou represents a strategic convergence of resources and geography, aiming to deeply activate South China — the core hub of China’s private label industry. This choice is based on a comprehensive consideration of four key dimensions:

·Industrial Foundation: A complete industrial cluster with unparalleled supply chain advantages

As the industrial centre of South China, Guangdong has formed a strong and diversified industrial ecosystem covering food, beauty, daily necessities, and more. With its solid foundation and mature supply chain system, locating the exhibition at this “production hub” allows Marca China to create an ideal platform where exhibitors and buyers can directly connect with source factories and innovative products, greatly enhancing procurement efficiency and collaboration depth.

· Market Reach: Positioned within the Greater Bay Area’s one-hour economic circle, connecting Southeast Asia’s key hub

Guangzhou, as the core city of the Guangdong–Hong Kong–Macao Greater Bay Area and a major international business centre in southern China, leverages the “one-hour economic circle” advantage to efficiently connect manufacturing and supply resources across the province and the entire South China region. Meanwhile, as a crucial intersection of the Maritime Silk Road, Guangzhou plays a pivotal role in linking China with Southeast Asian markets.

South China is also a strategic stronghold in China’s retail landscape — home to the headquarters of many major retail chains, e-commerce platforms, and emerging consumer brands. This concentration forms a powerful network of channels and procurement centres, providing fertile ground for private label development, testing, and promotion.

By capitalizing on these geographic and industrial strengths, Marca China is building a strategic bridge that connects South China, radiates toward Southeast Asia, and extends to global markets — showcasing the rising international influence of China’s private label industry.

· Resource Synergy: Strategic partnerships to enhance impact and effectiveness

This year’s exhibition is co-organized with several authoritative local industry bodies, including the Guangdong Chain Operation Association and the Guangdong Food Circulation Association. These organisations possess deep-rooted resources and influence in the South China market. Their strong support will introduce key buyers and quality exhibitors to the event, significantly enhancing Marca China’s visibility, influence, and business effectiveness in the region.

In summary, choosing Guangzhou means entering the most dynamic industrial and market frontier of China’s private label sector. By combining MARCA’s global brand resources with Guangzhou’s and Guangdong’s unmatched industrial, locational, and market advantages, the second edition of Marca China will create a high-efficiency platform for resource connection, market expansion, and business insight — jointly opening a new chapter in the development of China’s private label industry.