Marca China International Private Label Fair 2021

About Marca China

Marca China 2022 is expected to attract 400 exhibitors and over 10,000 visitors from more than 10 countries and regions, covering an area of 20,000 square meters. The exhibits not only cover the active areas of private brands such as food, household and leisure products, but also strengthen the upgrading of professional fields such as personal care, organic health, pet supplies, packaging and design.

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Preview 2022

20, 000 Space SQM

400 Exhibitors

10,000 Visitors

10+ Programmes

Private Label Market in China

Over the past two decades, China's retail industry has experienced exponential growth. Owing to an enhanced production and supply chain that has largely shortened the time and distance between factory and consumers, the emergence of private label with higher gross profit margins has become the best developmental choice for retailers.

Marca by BolognaFiere

Marca by BolognaFiere International Private Label Conference and Exhibition is a large private label trade show organised by BolognaFiere S.p.A. in collaboration with ADM, the Grocery Retail Association. Having already been held for 17 successful sessions, the fair has become the leading industry event in the field of private label in Europe

Exhibits Categories

Marca China covers a complete range of private label products. The exhibits not only cover the active areas of private brands such as food, household and leisure products, but also strengthen the upgrading of professional fields such as personal care, organic health, pet supplies, packaging and design.

Business-Match

The business matching service launched at the exhibition includes 289 high-quality suppliers, 6,000 professional buyers and potential partners from 30 countries and regions around the world, and is committed to providing buyers and suppliers with all-round and one-to-one procurement Docking activities.

Programme

Providing a compelling mix of academic expertise, business know-how and innovative thinking； Private Label Neo-Products Boulevard was displayed retailers’ latest private label products released within the year； Marca Mart, a boutique pop-up supermarket, focused on the latest consumption trends and high-quality products.

Who will Visit

The professional buyer portfolio of the Marca China fair reached new heights in terms of scale and diversification. Exhibitors will have access to high-quality supermarkets, convenient stores, brands, specialty stores, modern retailers, e-commerce platforms, social e-commerce, Ho.Re.Ca., wholesalers, distributors, agents, and import and export traders, etc., so as to comprehensively meet development needs within China, particularly the South China market.

Buyer Programme

The professional buyer portfolio of Marca China reaches new heights in terms of scale and diversification. The fair attracts representatives from renowned retailers including supermarket chains and convenience stores, e-commerce platforms, shopping centres and malls, professional stores, brand operators and agents, wholesalers and dealers, import and export traders, and Ho.Re.Ca.; alongside those from new retail, social e-commerce and international retailers.

Part of buyer list

Marca China Programme

Rich Fair Programmes

Marca by BolognaFiere 2020 - Public and Halls3

The concurrent professional programmes offer the updated industry information and trends from multiple dimensions.
• Conference Programme gathers domestic and foreign experts, addressing the hot and crucial topics such as private label development in domestic and overseas market, sustainability, packaging & design, marketing & sales channels, live streaming e-commerce and etc.
• One-on-One Match-Making creates platform for exhibitors and visitors with precise demand
• Marca Mart is a pop-up supermarket with a collection of private label brands that offering an immersive goods selection experience.
• Private Label Neo-Products Boulevard exhibits retailers’ popular private label products launched in the last year.

Please click Programme to view more information

Review of Marca China 2021

A New Era of Global Retail, A New Chapter for Private Label Business

Marca China 2022 Officially Launches, Writing a New Chapter for the Private Label Industry

The 1st Edition of Marca China Ends with a Successful Conclusion

About Marca China