
About Marca China
Based on the increasing and huge development potential of China's private label market, BolognaFiere S.p.A. has decided to officially introduce Marca by BolognaFiere Private Label Conference and Exhibition (Marca by BolognaFiere) to China. Marca China International Private Label Fair (Marca China) will take place from June 8th to 10th, 2021 in the Shenzhen World Exhibition & Convention Centre.
Discover More

Preview 2021






Buyer Programme
The professional buyer portfolio of Marca China will reach new heights in terms of scale and diversification. The fair will attract representatives from renowned retailers including supermarket chains and convenience stores, e-commerce platforms, shopping centres and malls, professional stores, brand operators and agents, wholesalers and dealers, import and export traders, and Ho.Re.Ca.; alongside those from new retail, social e-commerce and international retailers.
Marca China Programme

A series of high-end professional industry forums, panel discussions, and match making meetings will be held during the fair, aimed at sharing first-hand international insight and providing a deeper understanding of the dynamics of global private label development. The events aim to build communication and ignite in-depth discussion within the industry, and to spark more business opportunities. Leading retailers, business alliance organisations and industry experts will gather to share their experiences and success stories surrounding the hot topics in the industry, and to explore the new methods of private label development. Other highly instructive sessions such as packaging and design, marketing promotion and quality control will also be set up to provide invaluable guidance for participants.
More information is coming soon!