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The Fair

The 2nd Marca China International Private Label Fair 

The second edition of the Marca China International Private Label Fair (Marca China) is organised by BolognaFiere China Ltd., which is a wholly-owned subsidiary of BolognaFiere S.p.A. of Italy, Shenzhen Retail Business Association, and China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA). And was created with the goal to create premium exhibitions for China’s private label supply chain industry across all product categories and with an international focus.

With an exhibition area of 20,000 meters, Marca China is expected to attract 400 exhibitors and over 10,000 visitors from more than 10 countries and regions. Exhibits will not only cover active private brand areas such as food and beverage, household and leisure products, but also look to strengthen the advancement of other professional private label fields such as beauty and personal care, organic health, pet supplies, and packaging design.

In order to help comprehensively meet their development needs in China, especially within the South China market, exhibitors will gain access to a set of high-quality supermarkets, convenience stores, brands, specialty stores, modern retailers, e-commerce platforms, social network-based businesses, Ho.Re.Ca. businesses, wholesalers, distributors, agents, import and export traders, and more.

A series of professional programmes and activities will also be offered during the fair to provide attendees the latest industry information and trends from a variety of perspectives. The Conference Programme gathers domestic and foreign experts to address trending and crucial topics such as private label development in domestic and overseas markets, sustainability, packaging and design, marketing and sales channels, live streaming-based e-commerce and more. One-on-One Matchmaking services create a platform for exhibitors and visitors to connect and find solutions to their particular supply and demand needs. Marca Mart is a pop-up supermarket with a collection of private label brands that offers an immersive selection experience. Private Label Neo-Products Boulevard exhibits popular private label products launched within the last year.

With its international and forward-looking vision, the inaugural Marca China 2021 exhibition was successfully held in Shenzhen, injecting new vitality into South China’s related industries and China’s broader private label market.

Marca China 2021 brought together 289 domestic and foreign exhibitors and nearly 6,000 professional visitors. A total of 12 onsite events were organised, with experts from 17 countries and regions participating including China, Italy, France, the UK, and Denmark. The result was 93 rounds of one-on-one onsite business matchmaking meetings.

The second edition of Marca China will be relocated to the Shenzhen Convention and Exhibition Centre (Futian) located in the city centre. With convenient transportation and comprehensive facilities, the venue will provide a pleasant and smooth experience for all exhibitors and visitors.

Marca China is the first international private label fair in China. Its parent exhibition in Italy - Marca by BolognaFiere International Private Label Conference and Exhibition - is a large private label trade show with a history of 17 successful events. It is the only private label show in Italy and has become the leading industry event in the field of private label businesses in Europe. Marca by BolognaFiere 2022 gathered 900 exhibitors and 12,000 professional visitors. Marca by BolognaFiere 2023 will take place from 18th-19th January in Bologna, Italy.

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