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About Marca China

Marca China International Private Label Fair 2024

Marca China International Private Label Fair 2024 (Marca China) will be held on 26–28 June at the Shenzhen Convention and Exhibition Centre (Futian). It is organised by BolognaFiere China Ltd., a wholly-owned subsidiary of BolognaFiere S.p.A. With a focus on food, household goods, beauty and personal care products, packaging, design and consulting, Marca China showcases both leading private label categories, such as food and beverages, and new consumer trends in organic health products and creative packaging design. Big news in this edition is the presence of a dedicated pet sector area, designed to give new stimulus to the market. The exhibition covers an area of 20,000 square meters and convenes more than 400 high-quality exhibitors and over 10,000 professional buyers. Marca China, ever since its inception, has positioned itself as a premium event encompassing all categories of private labels and has closely followed the trends of both domestic and international consumer markets, while forging connections among manufacturers, source factories, retailers, and brand owners to facilitate the growth of the Chinese private label industry.

At the exhibition, exhibitors can meet with branding and purchasing representatives from retail companies, e-commerce companies  brands, distribution companies, specialty stores, and import and export companies, paving the way for comprehensive early market engagement, especially in the South China region. At the same time, there are also trade events that offer industry insights and trend analysis from multiple perspectives. The New Consumer Products Zone showcases cutting-edge products and award-winning items from both China and the rest of the world. The Professional Forum brings together domestic and international experts to discuss hot topics and pain points in the private label industry; the E-Marca sector explores new marketing solutions for e-commerce, while the Marca Mart provides an immersive consumer experience.

The third Marca China is set to revolutionise the traditional exhibition format by unlocking a brand new ‘1+2’ model, which will provide exhibitors with an experience that goes beyond expectations. It will be an international, forward-looking private label fair, heralding a new era for Marca China.

Among the international private label exhibitions that have arrived in China in recent years, Marca China has emerged as the top choice. Its parent exhibition, Marca by BolognaFiere Private Label Conference and Exhibition in Italy, has a history of 19 successful editions. It is the only private label exhibition in Italy and the leading private label exhibition in Europe. In 2023, the exhibition brought together over 900 exhibitors and 17,000 professionals in an exhibition space of 50,000 square meters. Marca by BolognaFiere 2024 will be held on 16–17 January 2024, in Bologna, Italy. This year, the BolognaFiere Group will hold the very first Marca Marocco in Casablanca, Morocco on 20–21 September, with an aim to explore the huge potential of the North African market. Thus, the global series of Marca exhibitions is kicking off across Europe, Asia, and Africa, giving a powerful boost to the private label industry’s global development.

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