Marca China International Private Label Fair 2024, Pooling Together Global Resources

Marca China International Private Label Fair has been closely following the complex and ever-changing retail industry. Whether it's the discounting trend in offline channels or the decentralization of e-commerce, the future direction of the retail industry in China is uncertain. Everything is in constant change, but owning a stable core value and building a brand that adapts to consumer behaviour are keys to success amidst these changes.

The 3rd edition of Marca China International Private Label Fair ("Marca China") will be held from 26-28 June 2024, at the Shenzhen Convention and Exhibition Centre (Futian). The fair is jointly organized by BolognaFiere China – a wholly-owned subsidiary of BolognaFiere S.p.A., by China Food Association, Shenzhen Retail Business Association, and China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts. The exhibition covers five major sectors: Food, Household Goods, Beauty & Personal Care Products, Pet Products, and Packaging, Design & Consulting. Selected top OEM manufacturers for various categories, strive for excellence to develop a high-quality private label.

To support both retailers and suppliers, Marca China International Private Label Fair is dedicated to creating an innovative "1+2" model of "Supplier-Retailer Day + Fair Day", exploiting Shenzhen's strategic geographical position and paving the way for comprehensive market engagement, especially in the South China region, it will bring new inspiration to national and international retailers.

MC 2024

Innovative "1+2" Model, Supplier-Retailer Day and Fair Day intertwined, fulfilling both Exhibitors and Buyers

On 26 June, Supplier-Retailer Day will be exclusively for exhibitors and specially invited high-quality buyers. On that day, domestic buyers such as Metro China, Walmart, FRESHIPPO, Rainbow, Yonghui, AEON, OTTNO, Hubei Huang Shang, JD, Suning Yipin, Chan Xuan, etc., domestic and international buyers from Europe, Southeast Asia, and other regions will be invited. Over 12 high-quality, highly professional multidimensional industry training sessions and buyer selection sharing sessions will be arranged, focusing on topics such as category management, supply chain optimization, private label concept building, customer profiling, discount store concepts, favourable policies for OEM factories, overseas product selection, and how manufacturers can keep up with retailers' pace and industry hot topics. Additionally, this year, pet industry insights will be featured on Supplier-Retailer Day. There will also be a Featured Product Showcase area for best-selling products, where newly launched or trending products in the private label industry will be displayed to invited buyers. Attendees will be able to gain insights on the latest trends in the private label industry, product trends, and future direction.

In the evening of Supplier-Retailer Day, there will be a Welcome Dinner for specially invited high-quality buyers and exhibitors from the industry. Attendees will have the opportunity to meet potential partners, expand the network, and create business opportunities.

Marca China

27-28 June will be the Fair Day open to all industry professionals. The fair will bring together selected exhibitors from around the world and invite professional buyers such as retailers, e-commerce, MCN, brands, agents, distributors, wholesalers, specialty stores, importers & exporters. Industry forums during the Fair Day will gather private label experts, focusing on topics such as e-commerce product selection, successful case studies of popular products, e-commerce platform mechanisms, health supplement trends, and a win-win strategy for retailers and suppliers. The forums will provide professional buyers with one-stop practical solutions for live streaming and short video content, will also provide them with strategic guidance on private label development.

Business Match-making invites professional buyers from all channels, nets all categories of high-quality suppliers, and carries out one-to-one accurate docking. Making good products last longer in the right channels.

Marca China

According to Consumer Demands, Private Labels help lay out Popular Industries such as Comprehensive Health, Smart Home, and Pet

In an era increasingly focused on the value of money, private labels are flourishing. In the Comprehensive Health industry, exhibitors such as GRANDRECT, Qingdao Bright Moon Seaweed Group Co., Ltd., DA ZHOU XIN YAN, KG Lab Co., Ltd., etc… will present products catering to self-care needs. For Smart Home, Shanghai Shift Electrics Co., Ltd., Kunshan Health And Beyond Inc., Ningbo Jixiu Beauty Technology Co., Ltd., JIANGMEN CITY XINHUI HENGLONG INNOVATIVE HOUSEWARES CO., LTD., Ningbo Kaili Holding Group Co., Ltd., etc… will showcase trendy product innovations. This gathering of diverse exhibitors is sure to ignite new vitality in the industry. Marca China also actively responds to environmental calls, companies such as Zhejiang Zhongxin Environmental Protection Technology Group CO., Ltd will bring environmentally-friendly products and will be showcased on-site.

Moreover, there will be a dedicated Pet Pavilion powered by Zoomark, bringing together over 20 global elite enterprises in the pet industry. Attendees can explore pet food and supplies from around the world, including offerings from Chemiagroup S.r.l., Madreperla Pets Milano, Adragna Petfood, Fanconfoods Srl, S.I.P. Siamo Inter Pacific Co., Ltd, Rinaldo Franco SPA, among others.


Italy, Korea, Japan, and other international exhibitors gather in Shenzhen to create a consumer goods global village

This year’s edition attracted some overseas exhibitors, leveraging the parent exhibition’s strengths and resources from overseas, Marca China has mixed resources from international OEM factories and trading companies. This move opens up broader business opportunities for both suppliers and buyers, integrating innovation to elevate private labels to new heights in the industry.

Marca China

Audience Benefits

Once the audience's pre-registration is approved, exclusive gifts can be collected at the venue during Marca China 2024 with the electronic badge


For More Information

Official WeChat Account: marcachina


Media Contact

Chloe Zhang

TEL: +86 13621989825



BolognaFiere Group

BolognaFiere Group, with more than 100 years of history, is one of the world's leading organizers. The Group covers the full industry supply chain-trade fair and event organisation, venue management, booth installation and architecture. The Group’s international reach and diversification are among its key strengths. We boast an annual exhibition portfolio of over 100 events in Italy and abroad – directly organised or hosted. The Group were the first Italian trade-show organiser to open an office in China in 2005.

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