Global MARCA

Introduction of Marca By BolognaFiere

Marca by BolognaFiere Private Label Conference and Exhibition is a large private label trade show organised by BolognaFiere S.p.A. in collaboration with ADM, the Grocery Retail Association. It is a large private label trade show with a history of 19 successful events. The only private label show in Italy, it has become the leading industry event in the field of private label in Europe. The trade show takes place every year in January.

Marca by BolognaFiere 2023 occupied 6 halls for the first time, with an exhibition area of nearly 50,000 square meters. Over 900 exhibitors and more than 2,500 brands participated the fair, attracting over 17,000 visitors and buyers – a 40 percent increase compared to last year. Category managers and buyers from 22 mainstream retail groups engaged in over 3,000 one-on-one business negotiations.

Secure your spot NOW for the 2024 Marca by BolognaFiere! As we celebrate our 20th anniversary, we sincerely invite you to join us on 16–17 January 2024 for this spectacular event and connect with European retailers and operators to discuss business opportunities.

China Focus

In celebration of the 20th anniversary of Marca by BolognaFiere, a ‘China Focus’ event will be held at the exhibition. Chinese companies and retailers will engage directly with international private label practitioners, introducing the current situation and development trends of the Chinese private label industry. This event aims to promote Chinese private label products and provide more opportunities in the global market for domestic manufacturers and suppliers.