About Marca China

Marca China International Private Label Fair 2024

Marca China International Private Label Fair 2024 (Marca China) will be held on 26–28 June at the Shenzhen Convention and Exhibition Centre (Futian). It is organised by BolognaFiere China Ltd., a wholly-owned subsidiary of BolognaFiere S.p.A. With a focus on food, household goods, beauty and personal care products, packaging, design and consulting, Marca China showcases both leading private label categories, such as food and beverages, and new consumer trends in organic health products and creative packaging design. Big news in this edition is the presence of a dedicated pet sector area, designed to give new stimulus to the market. The exhibition covers an area of 10,000 square meters and convenes more than 200 high-quality exhibitors and over 10,000 professional buyers. Marca China, ever since its inception, has positioned itself as a premium event encompassing all categories of private labels and has closely followed the trends of both domestic and international consumer markets, while forging connections among manufacturers, source factories, retailers, and brand owners to facilitate the growth of the Chinese private label industry.

At the exhibition, exhibitors can meet with branding and purchasing representatives from retail companies, e-commerce companies  brands, distribution companies, specialty stores, and import and export companies, paving the way for comprehensive early market engagement, especially in the South China region. At the same time, there are also trade events that offer industry insights and trend analysis from multiple perspectives. The professional  forum gathers national and international industry experts, focusing on trending topics and painpoints of the private label industry. The matchmaking event carries out one-on-one ad hoc matching between quality buyers with quality suppliers.

The third Marca China is set to revolutionise the traditional exhibition format by unlocking a brand new ‘1+2’ model, which will provide exhibitors with an experience that goes beyond expectations. It will be an international, forward-looking private label fair, heralding a new era for Marca China.

Among the international private label exhibitions that have arrived in China in recent years, Marca China has emerged as the top choice. Its parent exhibition, Marca by BolognaFiere Private Label Conference and Exhibition in Italy, has a history of 20 successful editions. It is the only private label exhibition in Italy and the leading private label exhibition in Europe. In 2024, the exhibition brought together over 1100 exhibitors and 20,000 professionals in an exhibition space of 63,000 square meters. Marca by BolognaFiere 2025 will be held on 15–16 January 2025, in Bologna, Italy.