The Marca China International Private Label Fair is keeping up with the latest trends in consumer markets both at home and abroad. We aim to create a platform for collaboration between manufacturers, source factories, retailers, and brand owners, bringing in private label industry experts and prominent figures to host varied forums and events. This includes the creation of New Consumer Products Zone, which showcases new domestic and international private label products, the Marca Mart, which gathers boutique products, E-Marca, which synergizes various e-commerce channels, and the Professional Forum featuring industry experts.
New Consumer Products Zone
The New Consumer Products Zone shares the freshest trends in private label goods from home and abroad, displaying cutting-edge, award-winning consumer products, like health foods, beauty and personal care products, home goods, pet supplies, and lots more. The on-site visitors will get to witness international private label innovations exhibited at the Marca by BolognaFiere Private Label Conference and Exhibition in Bologna, Italy.
The Marca Mart showcases a concentrated array of top-tier private label products from retailers and brand owners, all presented in a ‘supermarket shelf’ setup. It captures the latest trends at home and abroad, providing an immersive shopping experience.
Gathering top e-commerce platforms, private domain platforms, livestreaming Centres and MCN agencies to take part in e-commerce livestreams and product selection events by group buying leads to jointly explore new solutions for e-commerce marketing.
At the Professional Forum retailers, brand owners and industry experts are convened to discuss the latest trends, hot topics, and pain points in the private label industry and build a platform for communication across the entire industry chain, where participants can pool insights and discuss the industry outlook. Plus, there are also overseas experts present to share their wisdom on private label.