Why Visit

Why Visit

· Extensive categories, connecting high-quality supply chain resources
Marca China focuses on the entire “Retail × Supply Chain × Manufacturing” ecosystem, featuring over 500 premium manufacturers, OEM/ODM enterprises, and source factories across key sectors including food, household goods, beauty and personal care, pet products, and packaging design. Beyond serving traditional consumer demand, the exhibition spotlights emerging consumption trends — health, individuality, sustainability, experiential and social-driven products — providing retailers, brand owners, e-commerce platforms, and distributors with a high-quality, one-stop sourcing channel. Visitors can efficiently identify quality suppliers, strategic partners, and high-potential new products on site, directly driving product launches and category expansion.

· Gain market insights and capture global trends
As the Chinese sister show of Marca by BolognaFiere (Italy), Marca China brings together the latest global insights and trends from the private label industry. The exhibition will feature senior executives from international retailers, industry experts, and private label leaders discussing topics such as retailer–supplier collaboration, brand innovation, sustainable supply chains, and new consumption growth models. Through high-level forums, thematic zones, and trend reports, visitors can gain first-hand knowledge of global private label directions and actionable strategies for success in the Chinese market — uncovering the key drivers of product innovation and supply chain optimisation.

· Connect global resources and expand international sourcing networks
With the accelerating diversification and internationalisation of the consumer market, overseas supply chain resources have become a vital growth engine for retailers and brand owners. International pavilions, including those from Italy and other European and Asian countries, will bring innovative products to China, helping businesses introduce premium new items and optimise imported product portfolios. Meanwhile, the rapid rise of cross-border e-commerce enables more efficient and agile international sourcing, opening new channels for Chinese retailers to access global innovations.

· Focus on new consumption and capture the next wave of growth
Generation Z and China’s new middle class are now the key drivers behind private label expansion. At Marca China, visitors will discover functional, sustainable, and design-led new products aligned with young consumers’ lifestyles and values. The exhibition helps retailers, brands, and distributors capture evolving consumer needs and seize early opportunities in emerging product categories — establishing itself as a pivotal platform connecting consumer trends, supply chain innovation, and business execution.

Marca China is more than just a sourcing event — it is a strategic platform for understanding industry trends, connecting with supply chain leaders, and unlocking future growth opportunities. Visiting Marca China means standing at the forefront of China’s evolving private label ecosystem.