The 1st Edition of Marca China International Private Label Fair Ends with a Successful Conclusion and will Meet Youin June 2022 in Shenzhen

On September 18, the first edition of three-day Marca China International Private Label Fair (“Marca China” for short) has come to a successful end in Shenzhen World Exhibition & Convention Centrewith 289 domestic and foreign exhibitors and more than 6,000 professionals participating. Marca China was jointly organised by Bolognafiere China Ltd. and Shenzhen Retail Business Association, co-organized by BolognaFiere Shenzhen Ltd.


Among all the exhibitors, well-known enterprises joined the first edition. Cofco Group, Naturalisbest, Baledge, Labixiaoxin, Toly Bread, Xiamen Lvdi and Houde joined the food sector; Guoguang, Youkai, Jinri, Yilang and Jiajie joined the household and leisure products sector; Ponzini, Intently, NoxBellcow, Kangroad and SaminaForam joined the beauty and personal care sector, Yiwu Chaohua and Shaoxing Kaihang joined the pet supplies sector, and Centdegres, Quansu Packing, Xishang Boutique and Dongwan Mingyi joined the packaging and design sector. Except the aforesaid private brand supply chain enterprises, retailers and e-commerce platforms such as Renrenle, Rainbow, Youzan, eBay, Alibaba and Baidu joined as exhibitors as well.


By developing buyer’s resources, Marca China attracted buyers from supermarkets, convenience stores, specialty stores, brand stores, caterings and e-commerce platforms, including AEON, Rainbow, Renrenle, Lawson, BHG, Lotus, Meiyijia, U Smile, Tianfu, Lv Ye Gou, KKV, COFCO, CR NG Fung, PAGODA, McDonald's, Lily & Beauty, Suning Commerce Group, Youzan, eBay and many more. One-on-one match-making service was provided on site, reaching 93 rounds of meetings totally. Besides, business associations in south China such as Shenzhen Retail Business Association and Guangdong General Chamber of Commerce actively organised group buyers to visit.


Cofco Group、CR NG FUNG、Renrenle、PAGODA、Natural is best、Rainbow、CNPC、Lily & Beauty、McDonald's、Lv Ye Gou、A Li Ben Di (KeRu Yun) jointly built an Private Label Neo-Products Boulevard and exhibited popular products launched in the last year.


In the forum Private Label Development and Data Analysis in Europe, Paolo Palomba, partner of ILPC and former CONAD private label &marketing director, and Liu Shuqian, head of private brand strategy, Daymon Worldwide, China jointly carried out market analysis of private labels in central Europe, and Chen Kai from Rainbow, Liu Yubing from Tianfu and Wan Huirong from Bamatea addressed wonderful speeches.


Video connection:partner of ILPC and former CONAD private label &marketing director-Paolo Palomba、Left:Tianfu-Liu Yubing、Right:Bamatea-Wan Huirong


From left to right:Deputy Secretary General, Shenzhen Retail Business Association-Huang Jing、BolognaFiere China Ltd.-Donna Chai、Tianfu-Liu Yubing、head of private brand strategy, Daymon Worldwide-Liu Shuqian、Rainbow-Chen Kai、Bamatea-Wan Huirong

How to Balance Private Label Products and Industrial Brand Products for Retailers was moderated by Wang Sheng, vice secretary of China Chain Store & Franchise Association, and Paolo Palomba, partner of IPLC and former CONAD private label & marketing director, Wang Tao from Rainbow, Deng Yingyan from Innovation Union, Hu Guoming from Jiarong discussed some interesting topics in the private label industry.


From left to right: vice secretary of China Chain Store & Franchise Association-Wang Sheng、Innovation Union-Deng Yingyan、Rainbow-Wang Tao、Jiarong-Hu Guoming

Mass Consumption Packaging Observatory, Packaging Design and Innovation was moderated by Juju Zhu, senior project manager of Golden Pinwheel Young Illustrators Competition. Silvia Zucconi from Nomisma Italy, Matthieu Rochette-Schneider from Centdegres China, Liu Rensong from CIGA Design, and Cui Wei from Sethic Innovation shared their view on the packaging and design side of private label.


From left to right:senior project manager of Golden Pinwheel Young Illustrators Competition- Juju Zhu、 CIGA Design- Liu Rensong、 Sethic Innovation-Cui Wei

How Retailers Address Sustainability with Private Label was presented to the audience by video with presentations and discussion among 5 international players in the field including Paolo Palomba, partner of IPLC and former CONAD private label &marketing director, Koen de Jong, managing partner IPLC, Paolo Stanton, former Aldi UK Group buying director, Richard Harrow, CEO of British Frozen Food Federation, and Malene Teller, quality and social compliance manager COOP Denmark.


Meanwhile Forums on such themes as Cross-border E-commerce and Organic Focus were grandly held as well.


Marca Mart is a pop-up supermarket with a collection of private label brands that offering an immersive goods selection experience, dedicated tomainstream products of private brands and the latest consumption trends. In three days, this area of selective private label brands attracted many buyers for visiting. Video Broadcast for Private Label Market in 12 Countries and Regions were first released on the spot, including China, China Taiwan, Australia, Canada, Greece and Cyprus, Indonesia, Japan, Russia, Singapore, Turkey, UAE and Vietnam, which showed market share, growth rate, total value, main category, average number of suppliers of private brands owned by retailers and duration of cooperative operation in 2020 and offered valuable data and cases for studying and referring to private markets of other countries and regions.


Exhibitors’ activities various from 31 rounds of live-streaming sales onsite in 2 days to 6 rounds of Italian food cooking shows on which the Italian chef brought Italian feast to Chinese visitors with quality Italian food materials.


Originally held in June, Marca China postponed twice and was finally held on September 16-18.Though first edition, Marca China infused vitality to South China region as well as China’s Private Label market through its international perspective and forward-looking vision.

Hereby we would like to express thanks to counterparts, exhibitors, visitors and media for being in the show with us, as well as partners such as ITA Guangzhou Office, China National Association of GrainSector, China National Machinery Industry International Co.,Ltd., Food Industry Association Shenzhen, China Organic Food Certification Center and Daymon Worldwide for strong support. We look forward to meeting you again in Shenzhen on June 22-24, 2022 and writing a new chapter of private brands together.

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