China's Private Label Market: Blue Ocean of Opportunities
In the face of increasing product homogeneity and diversified consumer channels, both traditional retailers and online platforms are using private labels as a differentiation strategy. The 2022 China Private Brand Blue Ocean Strategy White Paper also reveals that brand value and product diversity has become the primary factor for consumers’ choice of retailers. As the pursuit of brands by the public continues, the demand for retailers' own private label products in the consumer market is steadily expanding.
Currently, the market share of private labels in China is only about 5%, with great development space and potential. Against the backdrop of consumption downgrading and restraint, manufacturers are generally facing the problem of overcapacity. Keeping up with the trending industries, the private label market is an area worth exploring.
Why Exhibit Marca China in Guangzhou:
· Marca China is the only international exhibition for private labels in South China: As the economic centre of South China, Guangzhou's large consumer base and complete industry chain make the event a great showcase for private label manufacturers. Guangzhou's strategic location radiates to the Southeast Asian market, making it one of China's top cities for international trade. This can help brands expand their global influence, offering broader development opportunities and market prospects.
· Gathering of top buyers on site for precise match-making with target clients: The exhibition will allow exhibitors to directly meet and communicate with branding and purchasing representatives of retailers, brand owners, specialty stores, E-commerce companies, distributors, import and export traders, hotels, and catering enterprises.
· High-end international exhibition for companies to push the limit and expand overseas: With its rich international resources, Marca China attracts enterprise exhibitors from about a dozen countries and regions, including Italy, France, Japan, South Korea, Spain, Turkey and other regions in Southeast Asia, paving a way towards the international market for exhibitors.
· Grasp the trend of the market and use it to your advantage: Marca China will invite owners of domestic and foreign private labels, industry experts, selected buyers and peer companies to the event for face-to-face communication, where attendees can learn the global trend and cases of hit products in the industry to ultimately create their own differentiated products that cater to consumer needs.
Who Will Visit
- Retailers
- Brands
- Specialty stores
- E-commerce/MCN
- Agents/Distributors/Wholesalers
- Import and export traders
- Ho.Re.Ca
