Why Exhibit


The Exhibition is strategically located in Shenzhen, the core area of the Greater Bay Area, covering Guangdong Province, Hong Kong, and Macao, and wielding influence over the Southern China region. Southern China has long been one of China’s most vibrant regions in terms of commerce. Here, the exhibition serves as an international stage for product development and marketing promotion for professionals in the private label industry. The development of the Greater Bay Area is a national strategic deployment, now housing tens of thousands of international and local technology start-ups and large enterprises. The Greater Bay Area also stands as an emerging global hub for top-tier technology and innovation.


  • Embrace private labels and jointly shape a new consumption model

In the face of increasing product homogeneity and diversified consumer channels, both traditional retailers and online platforms are using private labels as a differentiation strategy. The 2022 China Private Brand Blue Ocean Strategy White Paper also reveals that brand value and product diversity has become the primary factor for consumers’ choice of retailers. As the pursuit of brands by the public continues, the demand for retailers' own private label products in the consumer market is steadily expanding.

  • Expand sales channels to address overcapacity

Currently, the market share of private labels in China is only about 3%, leaving ample room and potential for growth. Against the backdrop of consumer downgrading and restraint, manufacturers are grappling with overcapacity. Following the trend, opening up product sales channels through private label is an area worth exploring.

  • Build on an international perspective to enhance industry visibility

The Marca China International Private Label Fair is internationally focused, displaying enterprises with high-quality private label and their products, attracting professional buyers at home and abroad. It offers an exposure opportunity that not only seeks cooperative partnerships but also bolsters industry recognition, unearthing potential benefits.

  • Gather professional buyers for efficient supply chain connections

The Marca China International Private Label Fair will bring together professional buyers from various channels, including domestic and foreign retailers, e-commerce platforms, MCN agencies, brands and brand operators, agents, distributors, wholesalers, specialty stores, and importers and exporters. It provides exhibitors with efficient business matching services, boosting cooperation and fulfilling the practical needs of both parties.

  • Carry out comprehensive channel promotion and seek new opportunities

The Exhibition will build a network that integrates information on retail, private labels, household products, food, cosmetics, e-commerce, etc. Through integration of websites, APPs, print media and both online and offline media, the network ensures widespread dissemination and online-offline synergy, and is able to provide up to 10 million exposures for the exhibition.