Strong Endorsement from International Resources
In Italy and the rest of Europe, the interest in Chinese products is particularly high. Having organised the private label trade fair for 18 years, BolognaFiere S.p.A. has created a bridge between Europe and the Chinese market. Marca China will showcase the best of private label from all over the world.
Specialised Sectors for a Wide Variety of Products
The exhibits not only cover the active areas of private brands such as food, household and leisure products, but also strengthen the upgrading of professional fields such as personal care, organic health, pet products, new trend, packaging and design, providing a one-stop sourcing platform for retailers and brands. The Italian country pavilion will feature organic health, packaging and design, exchanges with domestic counterparts.
A Diversified Portfolio of Professional Buyers
The professional buyer portfolio of the Marca China fair will reach new heights in terms of scale and diversification. The fair will attract representatives from renowned retailers including supermarket chains and convenience stores, e-commerce platforms, shopping centres and malls, professional stores, brand operators and agents, wholesalers and dealers, import and export traders, and Ho.Re.Ca.; alongside those from new retail, social e-commerce and international retailers.
Location with Competitive Advantages
Marca China is located in Shenzhen, the centre of the Greater Bay Area, permeating out into the South China market, covering Guangdong, Hong Kong and Macao. Southern China is one of the most prosperous business areas in China, and this fair is expected to provide an international platform for industry professionals involved in product research, development and marketing promotion. Thousands of international and local technology start-up companies and large enterprises have headquartered their businesses here, transforming the region into an emerging world-class innovation hub with cutting-edge technology.
Rich Fair Programmes
A series of high-end professional industry forums, panel discussions, and match making meetings were held during the the 1st edition of Marca China, aimed at sharing first-hand international insight and providing a deeper understanding of the dynamics of global private label development. Providing a compelling mix of academic expertise, business know-how and innovative thinking, the Marca China Conference Programme will address the topics such as How to Balance Private Label Products and Industrial Brand Products, Private Label Development and Data Analysis in China and Europe, How Retailers Address Sustainability with Private Label, eBay helps Chinese Brands and Enterprises Cross the Border, Mass Consumption Packaging Observatory, Packaging Design and Innovation.
Customised Services for Buyers
Customised professional services will be available to both buyers and exhibitors, helping to carry out on-site discussions and negotiations directly and efficiently, increasing the likelihood of a successful deal, and ensuring mutual satisfaction for both parties. A VIP Buyers Lounge will be available for use to ensure that professional buyers are able to connect with and directly negotiate with the most suitable exhibitors. Invitees include domestic and international retailing giants, as well as a wide range of other suppliers. An exclusive area will also be set up for exhibitors to schedule new product launch events and creative product displays.
