China's Private Label Market: Blue Ocean of Opportunities
In the face of increasing product homogeneity and diversified consumer channels, both traditional retailers and online platforms are using private labels as a differentiation strategy. The 2022 China Private Brand Blue Ocean Strategy White Paper also reveals that brand value and product diversity has become the primary factor for consumers’ choice of retailers. As the pursuit of brands by the public continues, the demand for retailers' own private label products in the consumer market is steadily expanding.
Currently, the market share of private labels in China is only about 5%, with great development space and potential. Against the backdrop of consumption downgrading and restraint, manufacturers are generally facing the problem of overcapacity. Keeping up with the trending industries, the private label market is an area worth exploring.
Why Exhibit Marca China in Guangzhou:
· The innovative “2+1+N” model: The combination of fair days, the Supplier-Retailer Day, and various road shows enables precise matching between exhibitors and premium buyers, leading directly to business cooperation opportunities.
· Marca China is the only international exhibition for private labels in South China: As the economic centre of South China, Guangzhou boasts a large consumer base and a comprehensive industry chain, offering manufacturers an exceptional platform for showcasing and promoting their brands. Guangzhou's strategic location extends into the Southeast Asian market, making it one of China’s top cities for international trade. This provides brands with broader development opportunities and the chance to expand their global influence.
· Gathering of top buyers on-site for precise matchmaking with target clients: The exhibition allows exhibitors to directly meet and engage with retailers, brand owners, specialty stores, e-commerce companies, distributors, importer, exporters, hotels, and catering enterprises.
· Premier international exhibition for companies to expand overseas: With its wealth of international resources, Marca China attracts exhibitors and international buyers from over 10 countries and regions, including Italy, France, Japan, South Korea, Spain, Turkey and Southeast Asia. This paves the way for exhibitors to access the international market.
· Gain insights into market trends in China and Southeast Asia, and seize opportunities: Marca China invites local and international private label owners, industry experts, high-quality buyers, and peer companies for face-to-face communication. By staying up to date with private label trends in various regions and learning from successful case studies, participants can develop differentiated products that cater to consumer demands.
Who Will Visit
- Retailers
- Brands
- Specialty stores
- E-commerce/MCN
- Agents/Distributors/Wholesalers
- Import and export traders
- Ho.Re.Ca
