Domestic and foreign guests were gathered in programme of the first edition of Marca China, for sharing international experience and philosophy. The Marca China Conference Programme addressed the topics such as How to Balance Private Label Products and Industrial Brand Products, Private Label Development and Data Analysis in China and Europe, How Retailers Address Sustainability with Private Label, eBay helps Chinese Brands and Enterprises Cross the Border, Mass Consumption Packaging Observatory, Packaging Design and Innovation.
IPLC Partner and former CONAD Private Label & Marketing Director, BBS Bologna University Business School Professor