Conference

Domestic and foreign guests were gathered in programme of the first edition of Marca China, for sharing international experience and philosophy. The Marca China Conference Programme addressed the topics such as How to Balance Private Label Products and Industrial Brand Products, Private Label Development and Data Analysis in China and Europe, How Retailers Address Sustainability with Private Label, eBay helps Chinese Brands and Enterprises Cross the Border, Mass Consumption Packaging Observatory, Packaging Design and Innovation.

Sep 16 2021

13:00 15:00

Conference

Private Label Development and Data Analysis in China and Europe

Conference Room

Moderator ：
Huang Jing, Deputy Secretary General, Shenzhen Retail Business Association

Speakers：
Chen Kai, Private Brand Director, Rainbow Supermarket
Paolo Palomba, IPLC Partner and former CONAD Private Label & Marketing Director, BBS Bologna University Business School Professor
Alex Reuts, General Manager, Private Brand Business, Daymon Worldwide, China
Patti Sun, CEO, Daymon Worldwide, China
Wan Huirong, Brand Director, Bamatea Co., Ltd
Xu Churan, Marketing Director, PAGODA

* In alphabetical order by surname

Paolo Palomba

IPLC Partner and former CONAD Private Label & Marketing Director, BBS Bologna University Business School Professor

Paolo has been CEO of the second European fair trade Organization supplying almost 60% of the volume of fair trade products sold by retailer in Italy. Under his responsibility the Esselunga Private Label line was launched a co-branded organic-Fairtrade products (BioEsselunga-Altromercato). He is author of the book Marketing dei Prodotti Tipici (2009) covering Premium Private Labels in large retailers. He also is professor at Global MBA Food & Wine and Agrifood Management at Bologna University Business School. Paolo speaks fluent English, some French and is native Italian.
Chen Kai

Private Brand Director, Rainbow Supermarket
Wan Huirong

Brand Director, Bamatea Co., Ltd
Xu Churan

Marketing Director, PAGODA
Huang Jing

Deputy Secretary General, Shenzhen Retail Business Association
Grant Liu

Head of Private Brand Strategy, Daymon Worldwide, China

15:15 17:00

Conference

How to Balance Private Label Products and Industrial Brand Product for Retailers

Conference Room

Moderator：
Wang Shen, Vice Secretary, China Chain Store & Franchise Association

Speakers：
Diana Deng, Founder &CEO, Guangzhou Innovation Union Brand Service Co., Ltd.
Kelven Hu, General Manager, Guangdong JIARONG Supply Chain Co., Ltd.
Paolo Palomba, IPLC Partner and former CONAD Private Label & Marketing Director, BBS Bologna University Business School Professor
Wang Tao, General Manager, Rainbow Supermarket

* In alphabetical order by surname

Diana Deng

Founder &CEO, Guangzhou Innovation Union Brand Service Co., Ltd.
Kelven Hu

General Manager, Guangdong JIARONG Supply Chain Co., Ltd.
Paolo Palomba

IPLC Partner and former CONAD Private Label & Marketing Director, BBS Bologna University Business School Professor

Paolo has been CEO of the second European fair trade Organization supplying almost 60% of the volume of fair trade products sold by retailer in Italy. Under his responsibility the Esselunga Private Label line was launched a co-branded organic-Fairtrade products (BioEsselunga-Altromercato). He is author of the book Marketing dei Prodotti Tipici (2009) covering Premium Private Labels in large retailers. He also is professor at Global MBA Food & Wine and Agrifood Management at Bologna University Business School. Paolo speaks fluent English, some French and is native Italian.
Wang Tao

General Manager, Rainbow Supermarket
Wang Shen

Vice Secretary, China Chain Store & Franchise Association

Sep 17 2021

11:00 11:30

Conference

eBay helps Chinese Brands and Enterprises Cross the Border

Conference Room

Gavin Xu, Business Development Manager, eBay

13:00 14:00

Conference

Organic Focus

Conference Room

13:00-13:15

Development Prospect of Organic Agriculture and Organic Industry in China

Xia Zhaogang, Executive Deputy Director, China Organic Food Certification Center

13:15-14:00

Integrating Feelings and Ideas into Organic Products

Tang Chunbo, Executive President, Shenzhen Organic Products Industry Association

Organic Food, Be Kind for Tomorrow

Grace Zhang, Secretary-General, Shenzhen Organic Products Industry Association

14:30 16:00

Conference

Mass Consumption Packaging Observatory, Packaging Design and Innovation

Conference Room

Moderator：
Juju Zhu, Senior Project Manager, Golden Pinwheel Young Illustrators Competition, China Shanghai International Children's Book Fair

Speakers：
Jean-Yves Bruxer, General Director, Sethic Innovation Labo
Liu Rensong, Vice president of Marketing, Shenzhen CIGA Design Co., Ltd.
Matthieu Rochette-Schneider, China General Manager, Centdegrés China
Zhu Chengpeng, Creative Director, Shenzhen Xishang Boutique Packaging Co., Ltd.

* In alphabetical order by surname

Liu Rensong

Vice president of Marketing, Shenzhen CIGA Design Co., Ltd.
Matthieu Rochette-Schneider

China General Manager, Centdegrés China
Zhu Chengpeng

Creative Director, Shenzhen Xishang Boutique Packaging Co., Ltd.
Jean-Yves

General Director, Sethic Innovation Labo
Silvia Zucconi

Head of Market Intelligence, Nomisma S.p.A. Italy

Sep 18 2021

10:00 11:00

Conference

How Retailers Address Sustainability with Private Label

Conference Room

Moderator：
Paolo Palomba, IPLC Partner, Bologna University Business School Professor, former CONAD Private Label Director

Speakers：
Koen de Jong, Managing Partner IPLC
Richard Harrow, CEO of British Frozen Food Federation, WRAP/Courtauld 2025 Steering Group Member
Malene Teller Blume, Quality and Social Compliance Manager COOP Denmark
Paul Stainton, Partner UK IPLC (former Aldi UK Group Buying Director)

* In alphabetical order by surname

Paolo Palomba

IPLC Partner and former CONAD Private Label & Marketing Director, BBS Bologna University Business School Professor

Paolo has been CEO of the second European fair trade Organization supplying almost 60% of the volume of fair trade products sold by retailer in Italy. Under his responsibility the Esselunga Private Label line was launched a co-branded organic-Fairtrade products (BioEsselunga-Altromercato). He is author of the book Marketing dei Prodotti Tipici (2009) covering Premium Private Labels in large retailers. He also is professor at Global MBA Food & Wine and Agrifood Management at Bologna University Business School. Paolo speaks fluent English, some French and is native Italian.
Koen de Jong

Managing Partner IPLC
Richard Harrow

CEO of British Frozen Food Federation, WRAP/Courtauld 2025 Steering Group Member
Malene Teller Blume

Quality and Social Compliance Manager COOP Denmark
Paul Stainton

Partner UK IPLC (former Aldi UK Group Buying Director)

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